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Customer Relationship Management

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“Our mission: To support you in the definition and implementation of your Customer Relationship Management effort”

Driving efficiency in all of CRM's areas is mandatory and part and parcel of your Company's success.

Providing users at the appropriate levels with suitable indicators, presenting these indicators in a simple and clear manner and with the necessary data quality, constitute CRM's major challenges. These data are used to:

  • Get to know customers and predict their behavior 
  • Guide actions by pushing the right offerings on all the channels 
  • Manage operational processes 
  • Measure efficiency

The Business & Decision Offering

  • MDM (Master Data Management) 
  • Reporting and performance analyses (sales, service, marketing) 
  • Balanced Scorecard "customer performance" 
  • Predictive analyses and scoring (risk, appetence, churn) 
  • Descriptive analyses and segmentation