Mediatis was impressed by Business & Decision's expertise, its understanding of its requirements and marketing processes, and the strengths of the Neolane real-time recommendation engine. Neolane's automated campaign application and the software vendor's excellent reputation as a reference on the interactive marketing market were also the deciding factors for Mediatis. 

 

Thomas Durand, Manager at Business & Decision comments, "Since 2006, our partnership with Neolane and our expertise in IT marketing solutions has enabled us to deliver innovative projects within strict time constraints. This new project is a fantastic example of us putting our knowledge, dynamism and teamwork into practice with a strategic partnership."

 

François Laxalt, Head of Markets and Innovation at Neolane comments, "Nowadays, the internet has become a channel for developing acquisition and client loyalty strategies which can no longer be ignored. Consumers have also become increasingly demanding in terms of personalised offers. We are very happy to have had the opportunity to work with Business & Decision, to implement a real-time, personalised, sales recommendation engine. This solution responds to the key interactive marketing issues of today and the future."

 

 

About Business & Decision

 

Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.

Located in 19 countries, Business & Decision currently employs more than 2500 people worldwide.

Additional information is available at www.businessdecision.com.

 

 

About Neolane

 

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programs across traditional and emerging channels including direct mail, email and mobile.  With Neolane's cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI.  Built by marketers for marketers, Neolane is used by more than 200 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora.  Visit www.neolane.com

 

 

 

PRESS CONTACTS

 

Emily Bass / Marion Molina

H&B Communication for Neolane

Tel: +33 (0) 1 58 18 32 59

e.bass@hbcommunication.fr

 

 

Delphine Boudaud

Press Agent

Business & Decision

Tel: +33 (0)1 56 33 50 56

Fax: +33 (0)1 56 21 21 22

delphine.boudaud@businessdecision.com

  

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