Customer Engagement

Customer Engagement


Today’s customers have evolved towards being digital and omni channel present.

They expect being able to have direct access to the products, at all time and via different channels.

For every interaction they have, they expect the companies providing them with a personalized and relevant experience.

Digital today brings a multitude of solutions to reach out your targets wherever they are.

Faced with this richness and diversity, our experts help you define a digital marketing environment adapted to your objectives, implement and optimize your digital marketing actions for maximum return and conversion.


Understanding your customer behaviors and rituals are key to help you define your commercial and marketing strategies and accelerate your company growth. Business & Decision can support you in defining an analytics roadmap and help you to implement it:

  • Audience and profile management
  • Tag management
  • Built of a customer 360 view
  • Predictive modelling
  • Reporting & Analytics
  • (sales) Attribution
  • Data completion by evaluating the addition of additional 1st, 2nd and 3rd party data streaming


By contacting your customers and visitors at the right moment with the right offer via the right channel, your personalized actions will allow a higher return. In addition, as the communication is in correspondence with his needs, it will result in a higher customer satisfaction. Our team of digital experts will help you achieve your strategic goals step by step. Our competencies are end-to-end and focus on:

  • Marketing Automation
  • Offer management
  • Next best action (NBA) and Lead management (Campaign)
  • Offer prioritization or Next best offer (NBO) management
  • A/B or Multivariate testing
  • Integrating the different outbound & inbound channels
  • Virtual Customer Assistants


Your customers today are expecting a fully personalized and tailored experience while interacting with your company. Thanks to customer profiling, we can help increasing their engagement and conversion by enabling this capability on your digital channels through:

  • Content management
  • Automated content personalization
  • A/B or Multivariate Testing