CLARINS

Thanks to the services provided by Business & Decision, Clarins Group now profits from a faster response time, a more efficient and professional work flow, brand coherence and increased customer knowledge. Its marketers can finally concentrate on their core tasks rather than worry about mining data.

THE NEED

Four Clarins brands in 30 countries were struggling with customer, sales and product information scattered over more than a hundred unlinked data silo’s, and a poorly locally organized campaign management.
It needed a 360° customer view across channels, brands and countries as well as a stronger image coherence on a group level, and more control from the corporate level on local marketing

OUR VALUE PROPOSITION

B & D integrated over 100 silos into a powerful Central Customer Data Hub.
It added a secure and personalized interface for customer care & services, with a tailored view per brand and country. Furthermore, it made sure that this qualitative data could be capitalized in near-real-time with an efficient cross-channel campaign management system, with a group level coherence.