Devimo Consult

Client presentation

Devimo Consult specialises in the management of shopping centers and retail parks, and assists their owners with all complex aspects of property management in order to maximise the value of the asset. Devimo Consult stands out in terms of both strategic thinking and the implementation of practical solutions through an entirely client-focused approach.

Client challenges

Devimo was looking for innovative ideas for his shopping center - Shopping Rive Gauche. Business & Decision has thus developed a creative omnichannel strategy for the new Rive Gauche Shopping in Charleroi, allowing it to create a 360° view of the shopper and to optimize customer experience, through the website (www.rivegauche.shopping) and the mobile application. By innovatively combining, mobile application, QR Code and iBeacons at the Rive Gauche Shopping, customers can participate in a loyalty program.

Benefits of the client

The enthusiasm for the electronic loyalty program by the clients was quickly confirmed by the significant number of downloads of the application.
The benefits for customers are real:

• With the application, customers can collect loyalty points, via the QR Code scan;
• They can turn these points into shopping vouchers or get parking discounts;
• They can easily personalize their profile to receive the communication that best covers their interests. (promo, news, events, ...).

The results obtained by the shopping center:

• Increased interaction between the mall and its visitors;
• Additional traffic was generated to the shopping center;

• Customer loyalty can be measured by statistical reports.

Links

www.rivegauche.shopping