Devimo Consult specialises in the management of shopping centers and retail parks, and assists their owners with all complex aspects of property management in order to maximise the value of the asset. Devimo Consult stands out in terms of both strategic thinking and the implementation of practical solutions through an entirely client-focused approach.
Devimo was looking for innovative ideas for his shopping center - Shopping Rive Gauche. Business & Decision has thus developed a creative omnichannel strategy for the new Rive Gauche Shopping in Charleroi, allowing it to create a 360° view of the shopper and to optimize customer experience, through the website (www.rivegauche.shopping) and the mobile application. By innovatively combining, mobile application, QR Code and iBeacons at the Rive Gauche Shopping, customers can participate in a loyalty program.
The enthusiasm for the electronic loyalty program by the clients was quickly confirmed by the significant number of downloads of the application.
The benefits for customers are real:
The results obtained by the shopping center: