Client Presentation
Euroconsumers regroups consumer organizations that promote and defend consumer rights in 5 countries.
Client challenges
Euroconsumers has launched a Customer Intelligence Roadmap aiming at the creation of a Platform that is able to service all Customer Intelligence requests and data needs. The platform envisions the centralized consolidation of information from the current and future transactional applications (CRM, customer services, finance, ...) from all countries.
Benefits of the client
- Definition of an agile platform & architecture, in close collaboration with Test Achats;
- The platform is a multi-purposes environment, providing customer insights, management reports, target data for campaigns, etc.;
- A Business Glossary has been defined to align information consistency delivery, across the 5 countries;
- A highly scalable model has been produced, enabling progressive Business concept integration (new insight delivered every month);
- Agile data platform & customer insights delivered to 5 countries;
- Scalable environment enabling new information & insight delivery.
